Baidu Qingge
A marketing and delivery platform under Baidu, it uses natural language and AI capabilities to assist with account and delivery operations, making the entire marketing process more effortless and worry-free, targeting advertisers within the Baidu marketing account system.
Updated: 2026-10-26
What is Baidu Qingge?
Baidu Light Boat is a marketing delivery platform under Baidu. Upon access, it will redirect to the login page of the Baidu Marketing account, and the login method is QR code login. The official website's self-description is a quite complete product statement: "Baidu Marketing Delivery Platform, keeps its promises, making marketing more effortless and worry-free. Natural language understanding and communication ensure no attenuation of marketing strategies. Returning to the essence of marketing, the whole-process operation is efficient and convenient. Continuously integrating AI capabilities, it fully meets diverse marketing needs." The main slogan on the homepage is "Said and Done", and the sub-slogan is "Intelligent Collaboration, AI Empowerment Makes Marketing More Effortless and Worry-Free".
It should be noted that most functional pages of Qingge can only be accessed after logging in to a Baidu Marketing account, and the publicly crawlable information is limited. What is written below is the positioning publicly expressed on the official website and the functional directions it provides, not an enumeration of the specific modules after logging in.
Who is it for?
- Advertisers who have opened an account in Baidu Marketing (Fengchao system) and have SEM delivery needs
- Optimizers with complex account structures who need to frequently switch between multiplead delivery levels
- Beginners who want to use natural language to reduce menu-level operations
- Teams that need to put campaign management, diagnosis and review in the same background
- Marketers who are already using Baidu Marketing tools and want to reduce the costs of repeated form-filling and switching between platforms
Key features
6Natural Language Understanding and Communication
The official website incorporates "interacting with the platform through natural language" into its positioning, meaning that some operations can be performed by using descriptions instead of navigating through layered menus.
Continuous Integration of AI Capabilities
The official website states, "Continuously integrate AI capabilities to fully meet diverse marketing needs," emphasizing continuous iteration rather than one-time functions.
Full-process Operations
The official website states, "Return to the essence of marketing, with full-process operations that are efficient and convenient," focusing its coverage on the advertising delivery process itself.
Intelligent Collaboration
The sub-slogan on the homepage emphasizes "Intelligent Collaboration", pointing to the cooperative relationship between multiple links.
Strategy Stability
The official website states that "marketing strategies remain consistent without degradation", which is an official claim about strategy consistency.
Baidu Marketing Account System
The login entry is QR code login for a Baidu Marketing account, and advertising data is deeply bound to the account system.
How to use Baidu Qingge
- Complete the authentication and login to your Baidu Marketing account before use.
- The entry to Qingge will directly redirect you to the login page, and you will not be able to see the actual functions when you are not logged in.
- The official website description emphasizes "more effortless and more worry-free", but which specific links are taken over by AI shall be subject to the actual interface and official instructions after logging in, and you shall not imagine the process based on expectations.
- If it's your first time placing ads, it's recommended to run a campaign with a small budget first, compare the suggestions with your own judgment of the account data, and then decide whether to adopt them in full.
- The platform's understanding of prompt words and strategic suggestions may have deviations, and it is recommended to retain the manual confirmation step for bid and budget adjustments.
- Qingge is a delivery tool within the Baidu Marketing system, and account qualifications, review rules, and billing standards shall be subject to the official rules of Baidu Marketing.
Traffic & popularity
Data month Sep 2026
Baidu Qingge receives about 205.1K visits per month.
Monthly visits
12 monthsTraffic sources
- Referrals72.3%
- Direct24.8%
- Display ads1.6%
- Search1.1%
- Social0.3%
Top countries
- China99.2%
- Taiwan, China0.4%
- United States0.2%
- Hong Kong, China0.1%
- Japan0.1%
Estimated from third-party traffic data.
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