inSai Hilight

This is an AI Agent for product marketing videos. After specifying what to sell and who to target, the strategy, creative, and directing Agents generate angles, scripts, and storyboards and produce the final videos. The official minimum price for video generation starts at US$0.60.

AI Marketing Tools#AI Marketing#Ad Creative#Content Operations

Updated: 2026-10-26

What is inSai Hilight?

Hilight is an AI Agent that creates product marketing videos. You only need to specify what you are selling and who you want to reach. The Strategy Agent and Creative Agent will first explore the target audience, purchasing reasons and opening hooks, then the Director Agent will turn these ideas into scripts and shot plans, and adapt the editing for the distribution channels. You still make the key creative decisions. The official claim is that no editing experience is required, and it can serve various marketing goals from product campaigns to social media content.

Who is it for?

Operations personnel who run e-commerce campaigns and need to quickly produce multiple versions of video materials to verify selling points
Startup brand teams with limited budgets who can’t afford editing but still need to deliver finished videos
A marketing manager who wants to review the script and storyboard and control the creative direction before formal production
Content teams that need to consistently produce content for social media channels and want to establish a standardized workflow
Independent sellers who are making product videos for the first time and unsure which angle to start with

Key features

Strategy & Creative Agent

The official description states that the Strategy & Creative Agent first explores the target audience, purchasing reasons, and opening hooks to accurately identify the creative angle, rather than jumping directly to generating visuals.

Director Agent Storyboarding

The Director Agent transforms creative concepts into scripts and shot plans. The official statement says that editing will be adapted to target channels, making it convenient to release the same material across different platforms.

Two Collaboration Modes

Quick Video directly produces a complete finished video for you to review and request revisions; Creative Collaboration first explores ideas together, and you confirm the script and storyboard before entering production.

Visuals & Voiceover

The official statement says the Agent will oversee the entire process from visuals and voiceover to editing. After the user describes their requirements, the Agent will ask follow-up questions to fill in missing information, moving the process forward.

Low-cost Trial & Error

The official states that video generation starts at a minimum of US$0.60. You can start with one product and one angle, then continue producing content at your own budget pace.

AI Avatar and other extended features

The official website lists more features such as AI Avatar for presenting product selling points.

How to use inSai Hilight

1For first-time users, it is recommended to start with Creative Collaboration: first confirm the target audience and information, then decide whether to move on to production.
2The official website states that video generation starts at a minimum of US$0.60. Start by testing one product and one angle, and scale up once the process is smooth.
3Be clear about the target audience, selling points and channels when submitting the brief. The more detailed your answers are in thefollow-up (follow-up)stage, the fewer revisions will be needed.
4For the same product, you can create multiple versions from different angles for a horizontal comparison, and then increase the budget for the one with the best performance data.
5For materials such as real-person images and brand music, confirm the scope of authorization first; the image authorization for AI Avatars shall be subject to the official instructions.
6Official rules and billing methods may be adjusted; recheck the page instructions before commercial deployment.