Qimi

Meitu has launched an integrated platform for AI production and delivery of game advertisements. By uploading game screen recordings and music, you can use AI to create finished videos with one click and perform batch remixing. It also supports batch delivery on multiple platforms, and uses real delivery data to optimize material creativity.

AI Marketing Tools#Game Advertising#Mass Material Production#Ad Placement

Updated: 2026-10-26

What is Qimi?

The core pressure of game user acquisition lies in creatives: the same ad needs to face different channels and audiences, requiring constant variations, and the cost of manually editing one creative cannot keep up with the speed of delivery consumption. Qimi is an integrated platform for game ad AI creation and delivery launched by Meitu, integrating creative production and ad delivery into a single workflow. Upload game screen recordings to enter the AI production process, where the model completes script creation, structure editing, and special effect mixing. One person can easily produce hundreds of deliverable finished videos in a day, and big data from delivery further optimizes creative ideas.

Who is it for?

Game publishers and user acquisition teams, positions that require stable and high-frequency production of advertising creatives.
Marketing departments of game developers, small and medium-sized teams that take on material production and ad placement by themselves.
Performance advertising agencies that operate multiple game products and multiple media channels simultaneously.
Campaign optimization professionals who need to conduct material A/B testing across multiple channels.

Key features

AI One-Click Video Production: Upload game screen recording materials to generate ad videos without editing experience. The AI completes script creation, structure arrangement, and creative mixing of special effects and meme-style elements.

Video and Music Material Upload: Supports up to 10 video materials and up to 10 music materials. The total duration of the videos must be more than 10 seconds and less than 10 minutes, and common formats such as MP4 and MOV are supported.

Efficient Mass Production of Materials: A single person can batch edit hundreds of deliverable ads in one day, significantly alleviating the material supply pressure on the user acquisition team.

Integration of production and placement: After the ad material is produced, it can directly enter the placement stage without having to transfer the material between multiple systems.

Mass Delivery Capability

Supports mass ad delivery on media platforms such as ByteDance AD Platform, Tencent Ads, Huawei, VIVO, and OPPO.

Data-driven creative optimization: Continuously optimize the creative direction of materials using actual ad delivery data, making the iteration of materials evidence-based.

How to use Qimi

1The screen-recording materials should cover the core gameplay and exciting moments, as the quality of the source materials directly determines the availability of AI-generated ad videos.
2First, use a small amount of materials to go through the entire process, confirm the effect, and then scale up to mass production.
3Check the compliance of each piece of material one by one before batch launch to avoid triggering platform review issues.
4Pay attention to the limits on the quantity and duration of uploaded materials, and plan the file size and specifications in advance.
5Combine delivery data to attribute material performance and consolidate high-performing elements into reusable creative templates.
6The performance of the same material varies significantly across different channels, so it is recommended to customize it separately for each channel rather than using a universal one.