ERNIE Bot

ERNIE is an all-in-one AI assistant under Baidu, focusing on office and learning scenarios. It covers text creation, image and music generation, AI reading, document speed reading, PPT generation and a large number of intelligent agent applications, and supports multi-device synchronization after login.

AI Chatbot#Chat#Chinese#Baidu

Updated: 2026-10-26

What is ERNIE Bot?

ERNIE Bot (Baidu ERNIE Assistant) is a large model AI assistant launched by Baidu, officially positioned as "one-stop solution for office and study", focusing on unlocking super productivity on the PC side. In addition to regular conversations, it organizes its capabilities into multiple entry points such as "Inspiration Exploration, Text Creation, Image Creation, AI Reading, and Agent Applications". The official states that Inspiration Exploration can deeply analyze the core of problems; AI Reading and literature speed reading are targeted at study and research; and a large number of agent applications cover various vertical scenarios. After logging in with a Baidu account, conversation history and favorites can be synced between the web page and the app, so you won't lose context when switching devices. The homepage defaults to three entry points: "Conversations, Work, and Information", and also has permanent shortcut buttons such as "Image Generation, Help Me Write, PPT Generation", so you don't need to organize prompts first before getting started. For ordinary users who are not familiar with how to write prompts, these entry points are organized by actions like "Help Me Write, Image Generation, PPT Generation", making them easy to use with basically no learning cost. The overall experience is designed around "getting things done", and you can complete the process from asking a question to generating a first draft in a single interface, with a very short interaction path.

Who is it for?

Users in the Chinese writing, office and learning scenarios, especially those who are already using the Baidu ecosystem and hope to integrate functions such as conversation and search, and cloud disk; it is also suitable for students and professionals who need to quickly generate first drafts of copy, conduct document speed reading and obtain PPT materials. For tasks that require "a finished product" rather than "a conversation", its entry-style design is more straightforward than pure conversation assistants, and users can quickly get started with output-oriented needs such as copy, wallpapers, and PPTs.

Key features

Text Creation

Writing, rewriting and continuation, covering localized scenarios such as official documents, reports, Xiaohongshu copy, good morning copy, and can also generate PPTs with one click.

Image and Music Generation

It has a built-in image generation entry for designing visual content like wallpapers; it also supports creating audio content such as pure music.

AI Reading & Document Speed Reading

Quickly extract key points after uploading documents, assist in document reading and information retrieval, suitable for study and office work.

Agent Applications

Provides a vast number of agents covering scenarios such as study and work, which can be called as needed to lower the usage threshold.

Knowledge Base and Scheduled Tasks

Accumulate a personal database of materials and set up recurring tasks for the assistant to advance automatically according to the schedule.

Quick Access Entries

Quick buttons for image generation, help me write, PPT generation, etc. are permanently displayed on the homepage. You can directly enter the corresponding task with one click without writing prompts first.

Cross-device Synchronization

After logging in, your conversation history and favorites are synchronized between the web version and the app, so you won't lose context when switching devices.

Inspiration Exploration

Officially stated to deeply analyze the core of problems and help break down vague ideas into actionable directions.

How to use ERNIE Bot

Its strengths lie in Chinese content and local office scenarios, making it suitable for daily copywriting, document speed reading, and first drafts of PPTs.
First, use it to handle several real copywriting and PPT tasks to check if the Chinese expressions meet expectations, then decide whether to integrate it into your daily workflow.
For serious research, treat the generated results as reference for ideas.
verify key facts against original materials, and never directly cite AI outputs as authoritative evidence.
When publishing public content, follow platform rules to mark AI participation.
Treat it as a "writing partner" rather than a "ghostwriter" to better balance efficiency and quality.

Things to know

The page clearly states "Content generated by AI for reference only", and in serious scenarios, please distinguish between generated content and verifiable sources.

Some features (such as knowledge base, scheduled tasks, and stronger model tiers) may require a logged-in status or membership qualification, subject to the actual page.

Conversations may be used to improve the model. Exercise caution when inputting information involving personal privacy and trade secrets, and pay attention to account security.

The copyright and compliance of generated content shall be subject to the current rules of the platform; for commercial use, confirm the scope of authorization in advance.