Synthesia
An AI video platform for enterprises that generates studio-quality videos using AI digital humans and dubbing, supports over 160 languages, and is said on its official website to be used by more than 90% of companies in the Fortune 100 for training, communication, and sales content creation.
Updated: 2026-10-26
What is Synthesia?
Synthesia is an AI video platform for enterprises. Its official website defines it as an "all-in-one AI video platform". It uses AI avatars and dubbing to generate studio-level videos, supporting over 160 languages. It is distinctly different from common video editing tools: instead of precise timeline editing, it integrates script writing, generation, translation and release into an enterprise content pipeline. The workflow listed on its official homepage includes creation, editing, collaboration, translation and release. The official website states that over 50,000 companies use it to create training, communication and sales content, and more than 90% of the Fortune 100 companies are also among its users. It also claims to save up to 90% of time and costs compared with traditional production methods. On G2, it has more than 2,000 reviews, with a rating of 4.7/5 marked on the page.
Who is it for?
- Teams responsible for employee training, compliance training and technical training who need to maintain a large number of course materials for a long time
- Internal communication roles responsible for change management, process communication and operation training, who require consistent content standards
- Sales enablement teams that want to turn product introductions and sales pitches into standard videos for frontline staff
- Multinational enterprises that need to roll out the same set of courses across multiple countries and create multilingual versions
- Teams that previously relied on external producers and now want to bring video production in-house
- Small and medium-sized organizations that do not have a photography studio, on-camera talent or editing manpower, but still need to stably produce explanatory videos
Key features
6AI Digital Humans & Multilingual Dubbing
Select a digital human avatar, write a script in any language, and generate a video. The official website states that the output is studio-grade quality, supporting over 160 languages, and the same content can be adapted into different language versions.
AI Video Assistant
The platform launched an update recently featuring a "smarter assistant and the most lifelike avatars to date", and the official stated that the assistant can assist in the creation and adjustment of video content.
Localization
Localization is a separate section listed on the official website. In-platform case studies mention that teams can complete hundreds of hours of translation work in a very short time, making it suitable for batch converting existing courses into multilingual versions.
Brand Identity Customization
The FAQ section on the official website specifically includes a question: "Can AI videos be customized to incorporate brand identity?", which indicates that video content can support the addition of the enterprise's own brand elements.
Integration with Existing LMS
The FAQ section also includes questions about integration with Learning Management Systems, and case studies on the official website mention that teams can push course updates directly without modifying the LMS.
Free AI Video Generator
The official website offers a free entry point with no credit card required. It’s a two-step process-select a digital human and edit a script in any language. The finished product is sent via email, and the official claims it will be delivered within minutes.
How to use Synthesia
- First, run through the process using the official website's free generator: select a digital human, write a short script, check if the lip-sync, speech speed and picture style match the tone of internal materials, and then decide whether to proceed to procurement.
- For course-related content, it is recommended to finalize the script before accessing the platform.
- Most efficiency improvements mentioned in the numerous cases on the platform are based on the script-first approach.
- modifying while writing will waste time again.
- Multilingual versions are recommended to be processed uniformly in the translation stage, and the finalized main version should be used as the master copy to avoid revising each branch separately.
- The free version has limited available duration and functions.
- for enterprise-scale usage, the official channel follows the customized quotation path, which requires booking a demo for confirmation.
- It should be noted that the official website explicitly prohibits political, inappropriate and discriminatory content.
- Please review the script for compliance before submission.
- when releasing the digital human image and synthesized speech to the public, it is also necessary to confirm the portrait authorization and scope of use.
Traffic & popularity
Data month Sep 2026
Synthesia receives about 991.4K visits per month and ranks #33,722 worldwide.
Monthly visits
12 monthsTraffic sources
- Search44.8%
- Direct37.9%
- Referrals6.3%
- Social5.6%
- Mail2.9%
- Other2.6%
Top countries
- United States23.9%
- India10.2%
- United Kingdom8.2%
- Canada3.7%
- Germany3.5%
Estimated from third-party traffic data.
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