Trooly
An AI-led in-depth interview research platform that uses multimodal voice agents to complete recruitment, interviews and quality control. The official claims it is about 12 times faster than traditional institutions and costs 60% less, with respondents covering 25 countries.
Updated: 2026-10-26
What is Trooly?
Trooly specializes in AI-led in-depth interviews. For enterprises to conduct user research, the traditional process involves hiring research firms, recruiting interviewees, scheduling sessions, conducting one-on-one interviews, and then manual coding, which takes weeks. Trooly hands this entire workflow over to multimodal voice agents: automatic recruitment, automatic interviews, automatic follow-up questions, automatic quality inspection, and finally generating reports. The official claim is that it is about 12 times faster than traditional agencies.
Who is it for?
- Consumer brand user research: New product concept testing and packaging testing.
- Game and 3C teams: They need a large volume of player and user feedback.
- Investment and Consulting: Conduct rapid user-side verification before investment.
- Overseas teams: Recruitment of respondents across multiple countries and languages.
- Product teams: Demand validation before launch and interviews on the reasons for user churn.
- Product managers: Validate requirements before launch and investigate the reasons for user churn after launch.
Key features
8AI In-depth Interviews
Conduct one-on-one interviews led by voice agents, which the company claims can conduct multi-level follow-up questions. Page examples show the complete chain from detecting silence to probing why there was a pause.
Precise Screening
Multi-layered verification, including custom screening questions, geographic location, usage behavior validation and scenario tests. The official states that all are completed before the interview starts.
False Answer Detection
The company claims to use a combination of fast and slow thinking for real-time lie detection to filter out respondents who do not meet the criteria.
Post-interview Quality Control
Each interview is followed by a post-processing review mechanism that conducts a final quality check, rather than relying solely on in-interview assessments.
Multimodal Signals
Page examples demonstrate silence detection, behavior verification, and emotion judgment. The company states that decisions on whether to probe further are made based on these signals.
Scalable Sample Pool
The company claims to cover over 180 million respondents across 25 countries on 5 continents, with recruitment 3 to 5 times faster and 60% lower in cost compared to traditional methods.
Research Scenarios
The official website lists directions such as concept testing, visual intelligence, and brand perception, with the page using the selection ratio of Version A and Version B as an example.
Dialogue to Insights
The company states that it can summarize interview conversations into themes and conclusions, with page examples showing results such as categorizing the reasons for user churn into 12 themes.
How to use Trooly
- 1Run a small-sample pilot first, compare the quality of AI follow-up questions with in-person interviews, and then decide whether to scale up the sample size.
- 2The more specific the screening questions are written, the fewer invalid samples there will be; the company emphasizes that screening should be completed before the interview, and do not expect to remedy it afterwards.
- 3Emotional and behavioral signals are for auxiliary judgment; key conclusions still require re-listening to the original recordings to avoid being misled by a single indicator.
- 4Respondents' informed consent and cross-border data transmission must be handled in advance, especially when there are requirements for personal information protection.
- 5Quotations, sample sizes and delivery cycles shall be subject to the official standards; it is recommended that conclusions be manually re-verified before major decisions are made.
- 6Frame your research goals as three to five hypotheses to be verified, so the AI's follow-up questions stay focused on the key points.
- 7After the report is released, first check the original quotes, then decide which conclusions can be brought to the decision-making meeting.
Traffic & popularity
Data month Sep 2026
Trooly receives about 23.8K visits per month and ranks #1,780,010 worldwide.
Monthly visits
12 monthsTraffic sources
- Referrals92.1%
- Direct5.6%
- Search1.8%
- Social0.5%
- Display ads0.0%
Top countries
- United States71.8%
- Japan20.3%
- South Korea5.3%
- Brazil2.1%
- Canada0.5%
Estimated from third-party traffic data.
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