Jichuang
The one-stop smart creative production and management platform launched by Ocean Engine is officially said to provide advertisers with AI generation and batch management capabilities for creative materials such as short video graphics, digital voiceover and live broadcast, and it requires logging in with an Ocean Engine account to use.
Updated: 2026-10-26
What is Jichuang?
Jichuang is a one-stop intelligent creative production and management platform launched by Ocean Engine, and the official page title is "One-stop Intelligent Creative Production and Management Platform". It mainly serves advertisers and agents who advertise within the Ocean Engine system: integrating the production, management of creative materials and pre-launch preparation into a single platform. Before using it, you need to log in with an email or an Ocean Engine account, and agree to the platform's service agreement and privacy policy.
Who is it for?
- Advertisers who advertise on ByteDance's Ocean Engine: Directly produce advertising materials for delivery using the tools within the platform to reduce switching between different tools.
- Operation agencies and advertising delivery agencies: Mass-produce multi-version materials for volume testing.
- Marketing managers of small and medium-sized merchants: When they don't have a video production team, they can use digital human voiceover to complete product introduction videos.
- E-commerce operation: Create short videos from multiple perspectives for the same product for material testing. The official states that after the creative is completed, it can directly connect to the delivery preparation stage.
- Content creators: Evaluate how the official creative tools can work with their own editing workflows.
Key features
6Creative Material Production
The official states that it provides intelligent creative production capabilities to generate video and graphic materials required for delivery.
Intelligent Creative Management
The official version states that it provides creative management capabilities to facilitate the centralized management of materials and creative assets on the platform. It is also claimed that materials and creative assets can be accumulated by project for subsequent reuse.
Digital Human Voiceover
Provides creative forms of digital human voiceover for short video delivery scenarios, reducing the shooting cost of real people appearing repeatedly.
Live Streaming Creativity
Covers the creative preparation links related to live streaming and is used in conjunction with delivery scenarios. The official states that the platform is oriented towards advertisers and agents, centralizing creative production and management in one place.
Bulk Production Concept
Improve the output efficiency of materials with the same theme through templatization and batch processing, facilitating A/B testing. The official states that the platform's capabilities cover two main lines: creative production and creative management.
Account System Integration
Integrated with the ByteDance Inc. account system, allowing creative content to directly enter the delivery process upon completion. The official page requires users to log in with an email or ByteDance Inc. account and agree to the platform's service agreement and privacy policy before use.
How to use Jichuang
- 1First, confirm the account permissions and the range of available functions, as the capabilities available to different account types are not entirely the same.
- 2Batch generation is not the same as batch delivery. Materials with the same theme must be significantly differentiated; otherwise, they are likely to be identified as duplicates.
- 3Before releasing the materials, verify the product information, pricing and qualification statements, and ensure the advertising content complies with the platform's review standards.
- 4When using digital human images, confirm portrait authorization and avoid using unauthorized real-person images.
- 5Feed the material performance data back into creative management and accumulate experience on which structures are truly effective.
Traffic & popularity
Data month Sep 2026
Jichuang receives about 103.8K visits per month.
Monthly visits
12 monthsTraffic sources
- Direct72.4%
- Referrals14.9%
- Search11.0%
- Social1.1%
- Display ads0.5%
Top countries
- China98.9%
- Hong Kong, China0.5%
- United States0.2%
- Japan0.1%
- Malaysia0.1%
Estimated from third-party traffic data.
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