Picarta
An AI tool that can infer the shooting location by uploading a photo, outputting latitude and longitude, city and country. Even if the EXIF of the original image is erased, it can reverse infer based on clues such as buildings, landforms and road signs. It is suitable for image traceability and verification.
Updated: 2026-10-26
What is Picarta?
Picarta is a photo geolocation inference tool operated by the Italian company Picarta S.r.l. Upload an image, and it will provide the most likely shooting location, including latitude and longitude, city and country, mark the location on the map, and display metadata such as timestamps and camera information. Its most special feature is that it does not rely on EXIF: even if the GPS information of the image is erased by social platforms, it can still infer the location from visual clues such as architectural styles, landforms, vegetation, and text on street signs.
Who is it for?
- Fact-checkers and news editors: Verify whether a widely circulated photo was actually taken at the claimed location.
- Travel and geography content creators: Add location information for photos of yourself or your readers.
- Geography, environment and urban studies: Extract potential location clues from a large number of public images for preliminary screening.
- Procurement of second-hand images and materials: Trace the original shooting location of the images and judge whether the material descriptions are credible.
- Insurance and on-site investigators: Assist in verifying whether photos match the reported location.
- Geography popular science and teaching content creators: Use an unfamiliar street view to create an interactive quiz of "Where is this?", verify the answer yourself before setting the question.
Key features
5Metadata-Free Location
The official statement clearly indicates that even if an image contains no EXIF or GPS data, it can estimate the shooting location based on visual clues, which is its core difference from metadata-reading tools.
Structured Results
Returns latitude and longitude, city, and country, along with timestamps and camera parameters, making it easy to cross-check whether the original image information has been altered.
Map Display
The results can be viewed on the built-in map and Google Maps, allowing you to directly confirm the terrain and streets around the shooting location.
API and Code
The official website provides an API entry and a GitHub repository, allowing you to integrate the geolocation capability into your own verification workflows or batch processing scripts.
For Research and Decision-Making
The official positions the product as a reliable image geolocation solution for exploration, research and judgment, rather than just a one-time game of guessing locations.
How to use Picarta
- First, check if the EXIF of the original image is complete.
- Verifying metadata against AI predictions is more reliable than relying on a single result.
- Treat the output as the most probable candidate rather than a conclusion.
- The official website does not disclose the specific accuracy rate.
- For important judgments, conduct a secondary confirmation by combining street views, sign text, and terrain.
- For batch processing, use the API.
- it is more time-efficient than uploading images one by one and also makes it easy to record the input and output of each call.
- Only use it for public materials or images with authorized rights.
- Do not use it to locate the addresses of others in private photos to avoid violating privacy and the risks of tracking.
Traffic & popularity
Data month Sep 2026
Picarta receives about 61.7K visits per month and ranks #626,805 worldwide.
Monthly visits
12 monthsTraffic sources
- Search71.2%
- Direct16.0%
- Referrals10.4%
- Social1.4%
- AI assistants1.0%
Top countries
- United States21.7%
- India7.5%
- Germany6.2%
- Brazil5.5%
- Australia3.9%
Estimated from third-party traffic data.
