Huixiang
Huixiang is an AI video creation platform launched by Baidu. Based on the self-developed MuseSteamer video generation model, it provides the ability to generate videos from text and lowers the threshold for creation.
Updated: 2026-10-26
What is Huixiang?
Huixiang is an AI video creation platform launched by Baidu, built on the team's self-developed video generation model MuseSteamer. Targeted at video creators, it provides the capability to generate video content from text descriptions, lowering the threshold for producing high-quality videos. As a product under Baidu's official subdomain, Huixiang continues Baidu's overall layout in the direction of AIGC content generation, enabling more people to participate in video creation.
Who is it for?
- Short video creators who want to turn their ideas into videos at a lower cost, reduce the burden of shooting and editing, and achieve a faster production pace.
- Individuals who lack professional film and television equipment can use AI video generation to complete the process from idea to finished film, significantly lowering the equipment threshold.
- Self-media and content teams that need a steady output of video materials are suitable for integrating Huixiang into their creative workflow. Workflow integration boosts production capacity.
- Users interested in the Baidu AIGC ecosystem can experience its self-developed video generation model capabilities here. Test the model first before deciding to use it in depth.
- Education and training professionals and marketers can use generated videos to assist in the rapid creation of courses or promotional content. The content production cycle is shortened.
Key features
5Based on the self-developed MuseSteamer video generation model, it supports generating dynamic video content based on text or creative inputs. The pipeline from text to video has been greatly simplified.
The platform provides generation capabilities centered around AI video creation, helping users quickly transform abstract inspiration into visible visuals. Inspiration no longer stays trapped in the mind.
As part of Baidu's AIGC system, it can form synergy with Baidu's other capabilities in content generation. The capabilities within the ecosystem complement each other.
The platform also provides video-centric creation tools such as anime video generation, digital human creation, and voice cloning, enriching the forms of output. Various tools cover different styles.
Backed by Baidu's official credentials, it provides relatively stable model services and a usage environment, facilitating long-term creation. Official endorsement ensures reliability.
How to use Huixiang
- Before generating a video, first describe the scenes and style with clear and specific text to improve the relevance of the generated results.
- The more detailed the description, the more accurate the final video will be.
- Take Huixiang as the starting point of your creativity.
- Generate a first draft and then do editing and refinement, instead of expecting perfection in one go.
- Iteration is more realistic than getting it right the first time.
- Follow updates to the MuseSteamer model.
- new versions usually offer improvements in image quality and controllability.
- New models are worth trying first.
- Combine with other Baidu AIGC capabilities to form a more complete creative chain from copywriting to video.
- The full-chain collaboration achieves higher efficiency.
- Manually review the generated content before official release to ensure the visuals and expressions comply with platform rules and your expectations.
- Human oversight is indispensable.
Traffic & popularity
Data month Sep 2026
Huixiang receives about 17.0K visits per month.
Monthly visits
12 monthsTraffic sources
- Direct92.2%
- Referrals5.4%
- Search1.9%
- Display ads0.3%
- AI assistants0.1%
Top countries
- China93.1%
- United Kingdom3.4%
- Turkey3.0%
- Japan0.6%
Estimated from third-party traffic data.
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