Xiling
Baidu Intelligent Cloud AI Digital Human Platform, officially stated to support portrait customization, content generation and question answering driven by Wenxin Large Model, speech synthesis and voice cloning, providing two modes of cloud rendering and end-side rendering, and capable of batch generating e-commerce marketing videos and digital human live broadcasts.
Updated: 2026-10-26
What is Xiling?
Xiling is Baidu Intelligent Cloud's AI digital human platform, officially categorized under the marketing content creation section, covering three types of scenarios: video, live streaming, and dialogue. The official statement mentions that one-time portrait customization enables multi-scenario application, and the intelligent generation of e-commerce marketing live-streaming videos can improve efficiency. It also supports multilingual translation for videos and digital human live streaming. Its technical foundation is the Ernie Large Model, and the official provides two delivery paths: a component open platform and enterprise customization.
Who is it for?
- Financial institutions and large-scale organizations: Build digital employees to undertake wealth management recommendations, real-time Q&A and online customer service.
- Cultural tourism and media organizations: Use digital human images for guided tours, explanations and content broadcasting.
- E-commerce merchants: Generate live-streaming marketing videos and digital human live-streaming content in bulk.
- Overseas enterprises: Use multilingual translation and dubbing to cover market content in different regions.
- Institutions requiring private deployment: Evaluate the compatibility of the component open platform and enterprise customization solutions. The official states that the platform belongs to the Marketing Content Creation section of Baidu Intelligent Cloud and covers three scenarios: video, live streaming, and dialogue.
Key features
6Avatar Customization
The official states that it supports multiple methods to create exclusive images, including text-to-3D digital human creation, 2D digital human customization, and one-second creation of photo-based digital humans.
Wenxin Large Model-driven
The official states that the large model acts as the "brain," capable of generating video and live broadcast copy in various styles and enabling Q&A interactions across multiple scenarios.
Digital Employee-Driven Capabilities
The official statement says that AI algorithms are used to make the digital employees' lip movements natural and accurate, and they can mimic real human expressions and actions, generating appropriate movements based on semantics during real-time conversations.
Voice Generation
The official states that it provides a rich library of TTS voices and supports voice cloning, making the voice more distinctive and personalized.
Multiple Rendering Modes
The official states that it supports cloud rendering compatible with multiple communication protocols, and also supports client-side rendering engines adapted to multiple terminals including H5, Android and iOS. The official states that its technical foundation is the Wenxin Large Model.
Component Opening and Enterprise Customization
The official stated that atomic capabilities can be output in a componentized manner, and a complete customized solution for private deployment is also provided. The official also mentioned that one-time portrait customization can be reused across multiple scenarios.
How to use Xiling
- 1Choose the image type according to the scenario. Prioritize driving capabilities and latency for real-time dialogue scenarios, and focus more on image accuracy for promotional video scenarios.
- 2Voice cloning and character image customization require the owner's authorization, and commercial use involving real human portraits must sign a license.
- 3For live streaming scenarios, prepare the boundaries of the script and fallback responses to prevent the digital human from making inappropriate remarks on sensitive topics.
- 4For private deployment, it is necessary to evaluate the computing power investment and operation and maintenance costs, and consider self-construction only when the long-term usage volume is large.
- 5Conduct a compliance review before launch, and the expressions in industries such as finance and healthcare must comply with industry regulatory requirements.
Traffic & popularity
Data month Sep 2026
Xiling receives about 2.4M visits per month.
Monthly visits
12 monthsEstimated from third-party traffic data.
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