Hailuo AI
The AI assistant and video generation platform under MiniMax provides text-to-video and image-to-video capabilities based on its self-developed video model. It stands out for its smooth motion and strong subject consistency, and also integrates general AI functions such as intelligent Q&A and voice.
Updated: 2026-10-26
What is Hailuo AI?
Hailuo AI is an AI creation and assistant platform under MiniMax. Its video capabilities are backed by the self-developed H3 series of models. The official core slogan is "Let your inspiration come to life on screen" — you can generate video clips by entering a text description. It is more than just a video generator: the platform also provides access to image, audio, and Hailuo Agent, and centrally showcases community gameplay, practical tutorials, and creation workflows, making it suitable for creators who need generation capabilities and want to learn from others' work. The official homepage offers new users free credits upon registration, with subscriptions starting at as low as 42 yuan per month.
Who is it for?
- Creators and marketers who want to quickly generate short video materials with text
- Content teams that require consistency in characters or scenes, who can use reference images to fix the main subject and then generate content in batches
- Those creating social media clips, advertising samples, or concept demonstrations who wish to verify their creativity at a low cost first
- Beginners who want to reference mature gameplay and workflows can directly follow the community tutorials
- Individual users who have needs for images, audio and conversations, with one account covering multiple types of generation
Key features
6Text-to-Video and Reference Image Generation
You can generate videos by describing the desired scene in the creation box. An official example is "A child flying a kite in a park with golden sunlight, camera moving upward". It also supports uploading up to 12 reference images to fix characters, scenes and styles.
H3 and H3 Max Models
The first screen of the official website marks the official launch of MiniMax H3, focusing on native multimodal understanding and generation, precise editing and control. The official states that it is designed for commercial-grade multi-scenario content generation; H3 Max is a higher-end version of the same series.
Image Quality and Aspect Ratio Options
The creation panel provides parameters such as 2K, 5 seconds, and 21:9. You can choose vertical or wide aspect ratio according to the delivery platform, and separate outputs are available for short video platforms and horizontal screen displays.
Hailuo Agent
An Agent entry is available within the platform, combining a conversational assistant with generation capabilities, making it ideal for refining creative ideas before moving to the generation stage.
Images and Audio
In addition to videos, it also provides access to images and audio. When used in conjunction with MiniMax Design, you can prepare multimodal materials in a single account.
Community Playstyles & Tutorials
The community showcases works categorized by playstyles such as "Transformation Portraits", "Funny Pranks", "Style Transfer", "Cute Pets Alert", and "ASMR", and also provides practical tutorials and creative workflows, allowing new users to achieve results by following them.
How to use Hailuo AI
- First, prepare all the reference images: the official website allows a maximum of 12.
- Distribute them among characters, costumes, and scenes.
- the main subject consistency will be significantly better than pure text descriptions.
- Select generation parameters as needed.
- use the default for social media vertical screens and switch to 21:9 for horizontal screen display.
- Follow the current optional duration levels on the official website.
- for long content, it is recommended to generate in segments and then edit and splice.
- Video generation is billed by points or subscriptions.
- Before official batch generation, use short clips to get the prompt words right, and do not spend credits on repeated trial and error.
- The "as low as ¥42 per month" displayed on the homepage and the free points belong to promotional information, which may be adjusted at any time.
- Prior to subscribing, refer to the official website's on-page instructions for accuracy.
- For character portraits and commercial release, be sure to confirm the authorization scope and the platform's content specifications.
Traffic & popularity
Data month Sep 2026
Hailuo AI receives about 2.1M visits per month and ranks #14,570 worldwide.
Monthly visits
12 monthsTraffic sources
- Direct67.0%
- Search17.1%
- Referrals12.7%
- Display ads1.9%
- Social0.6%
- Other0.7%
Top countries
- China91.5%
- United States1.3%
- Hong Kong, China1.0%
- Taiwan, China0.5%
- Singapore0.4%
Estimated from third-party traffic data.
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