ZoomInfo
A GTM intelligence platform for B2B revenue teams, officially claiming to serve over 35,000 enterprises, offering enterprise and contact data, purchase intent signals, website visitor identification, Copilot AI agents, and CRM data governance.
Updated: 2026-10-26
What is ZoomInfo?
ZoomInfo is a Go-To-Market (GTM) intelligence platform for B2B revenue teams, and its official website positions itself as "The Go-To-Market Intelligence Platform". What it sells is not just a contact database, but integrates company and contact data, purchase intent signals, website visitor identification, and automated workflows into a single platform, enabling sales, marketing, recruitment, and RevOps teams to share the same data. The official website shows that its database covers over 106 million companies and more than 140 million professionals, and it claims that over 35,000 companies are using it; the AI information page on the company's official website also states that it was founded in 2007 and is headquartered in Vancouver, Washington State, and takes data privacy compliance (GDPR, CCPA, and multiple security and privacy certifications) as one of its selling points.
Who is it for?
- SDRs and AEs who need to scale their efforts to find decision-makers and obtain direct dial numbers and verified business email addresses
- Demand generation and ABM teams that identify in-market buyers and conduct targeted ad delivery based on intent signals
- RevOps, who is responsible for CRM data cleansing, deduplication and continuous enrichment
- Recruitment teams who use the same contact graph to search for candidates (listed as ZoomInfo Talent on the official website)
- Data teams that need to integrate B2B data into their own systems via API or batch methods
Key features
6Contact and Company Data
The official website states that it provides manually verified contact data, including direct-dial phone numbers and verified business email addresses, and uses organizational charts to identify the actual decision-makers.
Intent Data & Signals
The official website states that it identifies which companies are researching relevant solutions through real-time intent data and AI signals, helping teams focus their efforts on in-market buyers.
Website Visitor Identification
Identify visitors to your website at the company level, convert anonymous traffic into actionable account leads, and intervene early in the buying journey.
ZoomInfo Copilot
An AI agent for sales, business development, and customer success teams. Officially, it can automatically organize customer updates, organizational structures, and contact information, generate talking points and email openings, and sync activities and reminders back to the CRM.
GTM Workspace and GTM Studio
Workspace integrates CRM, contact and intent data into one place; Studio is used to orchestrate and launch multi-channel GTM campaigns based on ZoomInfo data and intent signals.
ZoomInfo Operations and Data-as-a-Service
Data cleansing, enrichment, deduplication and lifecycle management for RevOps; DaaS continuously outputs B2B data through flexible integration methods.
How to use ZoomInfo
- The official website provides a free registration portal.
- The page indicates no credit card is required, and a certain number of contacts can be obtained for free every month.
- Before formal purchase, it is recommended to first use the free quota to verify the contact hit rate, email availability rate and direct dial accuracy rate of your target regions and industries.
- The differences of these items in different regions often determine ROI more than price.
- The specific amounts of paid packages are not disclosed on the official website, and you need to contact the sales team for quotes based on team size, credit limit and functional modules.
- Before signing the contract, be sure to include the quota consumption rules, the integration scope of CRM and marketing tools, and data export and secondary usage rights in the contract.
- In terms of data compliance, the official website emphasizes compliance with GDPR and CCPA and has obtained multiple certifications.
- When contacting contacts in the EU and California and reaching them by phone, you must comply with local rules and internal legal opinions.
- Prices and packages may be adjusted on the official website, so recheck before purchasing.
Traffic & popularity
Data month Sep 2026
ZoomInfo receives about 14.0M visits per month and ranks #3,457 worldwide.
Monthly visits
12 monthsTraffic sources
- Search62.3%
- Direct26.6%
- Social5.5%
- Referrals3.3%
- Mail1.1%
- Other1.2%
Top countries
- United States64.7%
- India9.0%
- Canada6.8%
- Australia2.6%
- United Kingdom2.2%
Estimated from third-party traffic data.
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