Botmaker
Botmaker is a conversational AI platform for sales and customer service. It uses intelligent agents to automatically handle messages, emails, and voice calls. Its official website states that it can be integrated into more than twenty channels and allows humans to take over conversations at any time when needed.
Updated: 2026-10-26
What is Botmaker?
Botmaker's current official website slogan is "The platform for building AI agents", which connects conversations and business processes through autonomous AI agents and integrates with more than 20 channels such as WhatsApp, Instagram, web chat, voice calls, and emails. It also emphasizes itself as an official WhatsApp business solution provider, and the official website states that companies from over 40 countries use it to build chatbots.
Who is it for?
- Marketing teams in Latin America and Europe that use WhatsApp as their primary customer communication channel and require automated responses and lead qualification.
- Small and medium-sized enterprises that want to hand over sales, customer service, debt collection and other dialogue processes to intelligent agents.
- Customer service supervisors who cannot fully delegate tasks to bots and require manual intervention at any time.
- Operations teams that want to unify the management of messages, voice, emails, and marketing notifications on a single platform.
Key features
6Messaging Agent
Automatically responds on channels such as WhatsApp, Instagram, and Webchat, answers common questions and screens leads, and according to the official website, it can run 24/7.
Email Agent
Reads, categorizes and replies to emails. The official website describes it as enabling continuous email conversations without human intervention.
Voice Agent
Automatically handles incoming and outgoing calls, covering sales, debt collection and customer service scenarios, with WhatsApp Business calls listed on the official website.
Orchestration and Human Takeover
The official website states that AI agents are built using prompts, with a state architecture ensuring controllability at each step, while also providing Livechat for human intervention.
Notification Engine
Sends marketing campaigns and reminders on a single platform, with official website examples including cart abandonment alerts, NPS surveys, and promotional push notifications.
Integration & Training
The official website states that it supports native integration with systems such as CRM and ERP, and provides an Academy curriculum and a partner system.
How to use Botmaker
- 1Start with a high-frequency scenario with fixed answers (order inquiries, business hours, lead registration), get it up and running, and then expand to multiple processes.
- 2For branches involving payment, refund and complaint issues, a human takeover entry must be retained, and the official website's Livechat is designed for this purpose.
- 3Use the state machines and prompts mentioned on the official website to constrain the steps, and do not let the AI agent modify orders and send marketing messages in the same round.
- 4The WhatsApp channel is subject to the platform's business policies, and the sending rules for template messages and marketing push notifications shall be subject to the official website and the platform's policies.
- 5Conduct an internal stress test before scaling up to ensure that the peak response latency and the ratio of handovers to humans are within acceptable limits.
Traffic & popularity
Data month Sep 2026
Botmaker receives about 2.0M visits per month and ranks #17,707 worldwide.
Monthly visits
12 monthsTraffic sources
- Direct74.8%
- Referrals10.6%
- Social4.7%
- Search4.5%
- Mail4.4%
- Other1.0%
Top countries
- Argentina48.9%
- Brazil15.7%
- Germany14.6%
- Ecuador5.3%
- Dominican Republic2.8%
Estimated from third-party traffic data.
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