AdRoll
AdRoll is a multi-channel advertising and ABM platform for marketers. It uses machine learning to deliver display, social media and email ads, and performs cross-channel attribution and retargeting to improve advertising ROI.
Updated: 2026-10-26
What is AdRoll?
AdRoll is a multi-channel advertising and Account-Based Marketing (ABM) platform for marketers, and officially states that it is used by over 110,000 brands. Leveraging years of machine learning, it delivers ads across display, social media, email and other channels and performs cross-channel attribution. Compared with advertising tools that only focus on a single channel, it places greater emphasis on turning existing teams and budgets into growth engines. It unifies retargeting scattered across various advertising platforms into a single dashboard, and uses unified audiences and creatives to reduce the hassle of duplicate investments across channels. For small and medium-sized advertisers that run display, social media and native ads simultaneously, this aggregation enables them to gain a clearer view of overall returns more quickly rather than being confined to single-channel silos.
Who is it for?
- E-commerce and retail marketers who want to run retargeting campaigns to drive visitors back to conversion.
- B2B marketing and sales teams that need to precisely reach decision-makers by account.
- Small teams with limited budgets and manpower who want to use automation to replace repetitive ad placements.
- Growth leaders who value cross-channel attribution and want to see exactly where their money is being spent.
Key features
8Multichannel Advertising
Place ads across e-commerce, social media, and multichannel scenarios to build brand awareness, deepen user interest, and drive repeat purchases.
AdRoll ABM
formerly RollWorks, uses multi-channel advertising, list orchestration, and revenue impact reporting to generate pipelines and shorten sales cycles for B2B businesses.
Machine Learning Optimization
Officially states that its proprietary AI engine, built with over 17 years of expertise, handles the most challenging aspects of digital marketing, delivering consistent and precise results.
Ecosystem Integration
Integrates with the most commonly used systems and platforms by your team, reusing every data point to enhance advertising delivery.
Attribution Analysis
Provides cross-channel attribution to help you see the real contribution of each channel to revenue.
Managed Services
Provide award-winning support and strategies, creative guidance, and amplify the team's existing resources.
Smart Budgeting & Bidding
Use machine learning to automatically allocate budgets and adjust bids across channels, focusing spending on higher-performing audiences and creatives.
Retargeting Audience Sync
Real-time synchronization of visitor lists between websites and advertising platforms, ensuring continuous retargeting of cart abandoners and high-intent audiences without manual exports.
How to use AdRoll
- 1Start with retargeting first, use dynamic ads to bring website visitors back, which delivers the most direct ROI.
- 2For B2B scenarios, use ABM to orchestrate multi-channel outreach to target accounts instead of casting a wide net.
- 3Integrate existing e-commerce or CRM data to give the machine learning more complete signals for optimization.
- 4The official website offers free registration and demo requests; clarify your channel and attribution needs before evaluating the platform.
- 5Official billing and package plans may be subject to change; verify the current pricing and minimum spending again before official launch.
Traffic & popularity
Data month Sep 2026
AdRoll receives about 874.6K visits per month.
Monthly visits
12 monthsTraffic sources
- Direct43.0%
- Display ads33.6%
- Search10.4%
- Referrals5.9%
- Social5.6%
- Other1.6%
Top countries
- United States35.0%
- India5.5%
- Vietnam4.1%
- Australia2.8%
- United Kingdom2.8%
Estimated from third-party traffic data.
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