360 Zhitu
The AI image creation platform launched by 360 provides intelligent background generation, one-click image creation and templated graphic materials, and is equipped with high-definition copyright image libraries. It is suitable for scenarios such as new media image matching, marketing materials and daily design.
Updated: 2026-10-26
What is 360 Zhitu?
360 Zhitu is an AI tool launched by 360 for image creation, and its official website defines it as an AI image creation platform. In addition to text-to-image generation, it also provides background generation, templated text and images, and high-definition copyright image libraries, focusing on solving the efficiency problems of daily image search and matching. For operation positions without design schedules, this approach of integrating generation capabilities with a material library is often more practical than simply competing for model performance.
Who is it for?
- New media operation specialists and official account editors: They need to stably produce supporting images but lack the scheduling support from design resources, making it suitable for them to quickly fill in gaps and respond to emergencies using ready-made templates.
- E-commerce and local merchant operations: They create product images, event graphics, and holiday promotional visuals, require same-day delivery of drafts, and can be revised repeatedly without additional costs.
- Small and medium-sized enterprise marketing teams: They create notifications, posters and social media materials, pursuing image generation speed and format specifications rather than extreme visual individuality.
- Teams concerned about copyright risks: They hope to use licensable materials to replace source-unknown online images, reducing the possibility of being complained about, claimed against, or having their platforms removed.
Key features
5Intelligent Background Generation
The official claims it can identify the main subjects in an image and generate matching backgrounds, which is used for scene replacement and atmosphere adjustment of product images and portrait images, eliminating the upfront cost of building real scenes and cutting out portraits.
One-click Image Generation and Templates
It comes with a variety of built-in graphic and text templates. After uploading materials, you can apply them to get finished products, which is suitable for users without design experience to quickly create images and also helps teams unify the layout and visual style across multiple pieces of content.
High-Definition Copyright Image Library
The platform provides a high-definition image material library, and the official emphasizes that the copyright is available, which is used to reduce the risk of infringement of commercial materials and replace the high-risk habit of randomly grabbing images from search engines.
AI Image Creation
Supports generating images through text descriptions, serving as a source for illustrations and the starting point for creative sketches. It is suitable for verifying the feasibility of the visual direction before the official design schedule.
Text and Image Material Combination
Centered around new media scenarios, it combines images, text, and layouts into publishable graphic and text content, reducing the time spent on repeatedly moving back and forth and exporting between multiple tools.
How to use 360 Zhitu
- First create a draft using templates, then make partial replacements to the background and text.
- This usually results in a usable draft faster than generating from scratch and is also more in line with the brand's existing visual specifications.
- For product and character materials, pay attention to whether the subject blends naturally with the background.
- Poor edge, shadow and perspective handling can easily reveal obvious splicing traces at a glance.
- The scope of use and authorization period of the copyright image library shall be subject to the current statement of the platform.
- It is recommended to save the authorization instructions and download records before commercial use to facilitate evidence preservation afterwards.
- The text and images generated by AI need to be manually reviewed.
- Information such as prices, promotion rules, and contact details is particularly prone to errors, and should be checked item by item before release.
Traffic & popularity
Data month Sep 2026
360 Zhitu receives about 3.0K visits per month.
Monthly visits
12 monthsEstimated from third-party traffic data.
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