Klaviyo
Klaviyo is a self-service CRM and AI marketing platform for B2C, integrating channels such as email, SMS, and WhatsApp, and driving personalized marketing and services with AI agents.
Updated: 2026-10-26
What is Klaviyo?
Klaviyo is a self-service CRM and AI marketing platform for B2C. Officially, it claims to integrate customer data with channels such as email, SMS, WhatsApp, and mobile push notifications, and uses AI agents to automatically drive personalized marketing and services. Different from general email tools, it is both a recording system and an execution system, with built-in CDP, real-time signals and one-click automation. The company states that it has empowered more than 205,000 brands across 100 countries.
Who is it for?
- Brands that do e-commerce or DTC and need to integrate store order data into marketing automation.
- Merchants who want to use a combination of email, SMS, and WhatsApp to conduct refined audience segmentation and drive repurchase.
- Marketing teams that want to use AI agents to automatically create campaigns and reduce manual setup processes.
- Enterprises that need to integrate marketing and services and use the same customer profile for support and upselling.
- Operators who already have e-commerce stacks such as Shopify and want to quickly launch through native integrations.
Key features
6Email Marketing
The company states that it unifies customer data with channels, enabling each email to respond in real time to a customer's actual behavior rather than being sent as a mass static blast.
SMS and WhatsApp
The official claims native support for SMS, RCS, WhatsApp and mobile push notifications, enabling consistent reach across channels.
Composer AI Marketing Agent
The company states that with a single prompt, you can review workflows, segment audiences, and manage forms, and generate a complete branded campaign.
Customer Agent Customer Service Agent
The official claims that the 24/7 customer service agent can independently resolve 65% of issues, while also making relevant recommendations and driving conversions.
Klaviyo Data Platform (KDP)
The company states that it aggregates behavioral, transactional, and engagement data in real time and unifies its usage across touchpoints for personalization.
Analytics & Benchmarks
The company states that you can see performance results in one place and directly optimize next actions based on industry benchmarks.
How to use Klaviyo
- 1First integrate with e-commerce platforms like Shopify to sync customer and order data into Klaviyo, then build your first automated workflow.
- 2Use the free version to run welcome sequences and abandoned cart reminders, verify ROI, and then scale up to paid tiers billed by contact count.
- 3After Composer generates an activity, it is essential to manually review the brand tone and compliance; AI is only for assistance, not final review.
- 4The company states that it offers a free version, paid versions billed based on the number of contacts and channel usage, and an enterprise version, with specific details subject to the pricing on the official website.
- 5SMS and WhatsApp marketing must comply with operator and platform rules, and an unsubscribe mechanism and recipient authorization must be retained.
Traffic & popularity
Data month Sep 2026
Klaviyo receives about 9.8M visits per month and ranks #3,416 worldwide.
Monthly visits
12 monthsTraffic sources
- Direct69.5%
- Search10.7%
- Display ads4.8%
- Social4.7%
- Referrals4.7%
- Other5.6%
Top countries
- United States37.3%
- United Kingdom11.5%
- Australia5.7%
- Canada4.7%
- Netherlands3.5%
Estimated from third-party traffic data.
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