Cleanlist
Cleanlist is a data enrichment and agent platform for GTM teams. With just one sentence describing a task, you can generate workflows for finding people, verifying emails, adding sequences and sending data back to Slack. According to its official website, it uses waterfall-style enrichment to integrate more than 25 data sources.
Updated: 2026-10-26
What is Cleanlist?
Cleanlist's official website positions itself as "The GTM Playbook Engine Built on Clean Data," with a core GTM agent called Clu. In one sentence describing a task, it can build the entire play process: finding people, verifying email addresses, adding sequences, and feeding back to Slack. Its difference from common enrichment tools lies in the delivery form—it doesn't just provide data; instead, it integrates data into automatically running workflows according to schedules. The official website also specifically emphasizes that users can first test it with 25 people without spending credits or writing to the CRM.
Who is it for?
- Small and medium-sized sales teams that need to continuously supplement potential customers and are unwilling to manually piece together multiple GTM tools.
- Growth leaders who need to source leads themselves, from founders to full sales teams.
- RevOps teams whose CRMs have long-standing duplicate records and missing email addresses that are never cleaned up.
- Teams migrating from Apollo, ZoomInfo, or Clay who want to reduce the cost of overlapping tools, with these migration case studies listed on the official website.
Key features
6Build an Agent in One Sentence
In the official demo, inputting "Find 500 new ICP-matching prospects every week, obtain their emails and phone numbers, and add them to Series B outreach" will prompt Clu to read the company profile and automatically fill in the job title, industry, and company size.
Play on the Canvas
Find prospects, retrieve emails and phone numbers, verify them, add to sequences, and send Slack messages. Each step is visible and editable; the official website states you can modify them using plain language, such as "Skip people already in the sequence."
Run a 25-person trial first
The official website states that the trial will list the people to be added and their verified email addresses, with no credits consumed and no data written to Salesforce. It will only be activated after confirmation.
Waterfall Enrichment
The official website states that it integrates 25+ data sources, searches for over 1 billion profiles, and verifies each one until email validation is completed. Its baseline for 500 leads is a 98% validation rate for work emails and 85% for phone numbers.
Pay-per-result pricing
The official website states that each email and phone number costs a maximum of 11 credits, and fees are only charged for successfully found results.
Pre-built Agents Collaborate with Slack
The official website lists 12 agents covering four categories: lead generation, CRM hygiene, research, and reporting. They can be triggered by schedule or CRM changes; duplicate records are merged only after manual confirmation, and you can also @Clu in the channel to ask questions.
How to use Cleanlist
- The official website offers a 14-day free trial of Pro, and an additional 100 credits are provided for registration with a work email.
- Run a trial run first to check if the verification rate matches your target audience.
- Be sure to calibrate the filtering criteria using the "25-person trial run".
- The official website clearly states that this step does not consume credits or write to the CRM, and it is the most cost-effective way to fine-tune the ICP.
- When connecting to production systems such as Salesforce and Gmail, authorize with the principle of least privilege, and manually review the email copy and recipients before automated outreach.
- Compliance with regional regulations for email and phone outreach (such as unsubscribe requirements and contact frequency) does not mean that high verification rates guarantee the right to send messages.
- The 98% and 85% figures on the official website are based on the company's own benchmark of 500 leads, not a guarantee for your own list.
- Conduct sample validation with your own list before making a purchase.
Traffic & popularity
Data month Sep 2026
Cleanlist receives about 362.3K visits per month and ranks #107,692 worldwide.
Monthly visits
12 monthsTraffic sources
- Search68.4%
- Direct25.3%
- Referrals3.3%
- AI assistants1.3%
- Display ads0.7%
- Other0.9%
Top countries
- United States25.1%
- India7.6%
- France6.6%
- United Kingdom4.3%
- Germany3.3%
Estimated from third-party traffic data.
Similar tools
AnysiteAnysite is a B2B lead enrichment service for AI agents. According to its official website, after connecting to tools such as Claude and Cursor through MCP, users can get back company information, decision-makers, work emails, and financing and recruitment signals by asking questions in natural language. It covers scenarios such as list screening, outbound outreach and competitor monitoring.
Seamless.AISeamless.AI delivers B2B contact and company data search so sales teams can quickly find emails and phone numbers, enrich their CRM records, and streamline outreach. With built-in AI agents and automation tools, it helps teams reduce manual prospecting work and connect with the right buyers faster.
TablesTables is a lead data platform for cold outbound: it helps you search out target decision-makers in natural language, fill in verified email addresses and phone numbers, then have AI conduct research one by one and score them according to ICP, and finally sync them to CRMs such as HubSpot, Attio, and Close according to your rules.