Huiwa

Huiwa is an AI e-commerce graphic creation platform fully incubated by Alibaba, targeting sellers and content creators. It offers AI commercial shooting images, virtual models, grass-planting copywriting and AI video generation, supporting one-click try-on for clothing, batch image generation and enterprise team collaboration.

AI Marketing Tools#AI Product Photography#Virtual Model#AI Video

Updated: 2026-10-26

What is Huiwa?

Huiwa is an AI e-commerce graphic creation platform fully incubated by Alibaba. Positioned as "Let your products be grass-root promoted at the first time", the official states that millions of sellers are already using it. It integrates commercial photography, image retouching, video production and copywriting into a single workbench: no photo studio is needed. Just upload product images to generate model wear photos, marketing videos and grass-root promotion copy. It is especially suitable for sellers and self-media creators in categories such as clothing, shoes and bags, accessories, and mother and baby products.

Who is it for?

Taobao, Tmall and Pinduoduo sellers who have no photography budget but need a large number of product images.
Self-media and streamers who do Xiaohongshu live streaming e-commerce and need to continuously create grass-planting graphic and text content.
E-commerce operation and content teams for categories such as clothing, shoes and bags, accessories, and mother and baby products.
Merchants who want to accumulate brand visual assets with a unified virtual model image.
Enterprise-level teams that need multiple members to collaborate on image generation, share materials and computing power.

Key features

AI Model Commercial Shooting

One-click try on clothing photos, freely change the background of models, and the official claims that the image generation efficiency is higher than 95% of peers; one-click generate multi-angle model sets of pictures through fission sets, and one-time shooting can cover the entire product detail page.

3D & Flat Lay for Apparel

Convert flat lay images of clothing into 3D visuals to showcase the silhouette in three dimensions; turn real-life photos of clothing into flat lay images instantly. With the help of image fusion, you can also put multiple items on a virtual model with one click, eliminating the hassle of shooting each item individually.

AI Video Creation

Turn images into videos in an instant to boost product traffic. Smart mixed editing allows importing image materials to automatically generate marketing videos. Action replication enables one-click transfer of actions from hit videos to your own products.

AI Full-Service Photo Retouching Suite

Over ten features including hand and foot repair, local redrawing, face redrawing, product redrawing, AI image expansion, high-definition restoration, intelligent background removal, eraser tool, AI color replacement, and text editing. You can modify image content by entering commands.

AI Copywriting & Grass-Planting Content

Generate Xiaohongshu grass-planting copy, outfit copy, and video voiceover copy. Combined with one-click outfit change, one-click face swap and other features, quickly produce grass-planting content in the platform's style.

Enterprise Edition Batch Collaboration

Generate images for 100 products simultaneously, with the computing power cost per image reduced to as low as 70% of the original. Enable multi-person online collaboration to track the progress of image generation. The enterprise space allows sharing of AI models, works, and computing power points.

How to use Huiwa

New users should first use the free quota to get through the process: new registrants get 66 free generated images, and get computing power points for daily login.
Consider recharging only after confirming the image generation quality of your main categories.
Before generating images, first clean up the product images by matting and retouching them to make the effect of the model wearing the clothes more natural.
for local flaws, use the eraser tool and limb retouching to fix them.
For apparel merchants, prioritize the combination of "3D clothing images + fission set images" to generate multi-angle materials at once, and update the main images and detail pages simultaneously.
For short-video live streaming, you can first try "Action Replication": apply the structure of a hit product to your own items, then use intelligent mixed cutting to generate videos in batches.
For team use, it is recommended to directly upgrade to the enterprise version.
Batch image generation and shared computing power can significantly reduce the cost per image, and the progress of image generation is also easy to track for the upstream and downstream.