Chan Mama
Chan Mama is an e-commerce insight platform that provides Douyin data analysis for brands, merchants, influencers and MCN institutions. It covers finding influencers, finding products and finding live broadcasts, and has Chan Manager for live broadcast operation management.
Updated: 2026-10-26
What is Chan Mama?
Chan Mama is an e-commerce insight platform for content e-commerce. Officially, it is said to provide a comprehensive e-commerce perspective for brands, merchants, influencers, MCN institutions and others, helping practitioners reach customers with high-quality content. Centered on the Douyin ecosystem, the platform offers ranking and query functions such as finding influencers, finding products, finding live broadcasts, and finding videos. It also extends to tools including Chan Guan Jia (live broadcast operation management tool), Chan Quan Quan (influencer marketing growth system), Chan Xuan (influencer product selection service platform), Chan Jing (content customer acquisition engine) and creative explosive material platform, forming a tool matrix from product selection to operation.
Who is it for?
- Douyin merchants and store operators: who need to select products, monitor competitors, and review live broadcast performance.
- Brand marketing and e-commerce teams: They need to select KOLs and evaluate the effect of live streaming sales.
- Influencers and MCN institutions: They need to select high-commission products and track peers' content and live broadcast data.
- Live operation and field control teams: They need screen recording for review, scheduling, and team performance management.
Key features
6KOL Ranking & Screening
Provides KOL rankings as well as follower and follower growth data to help brands and merchants select collaboration partners; rankings can be viewed by category and follower scale, making it easy to target potential KOLs within a budget.
Product Selection and Product Rankings
Displays best-selling products and sales volume ranges, supports viewing explosive product trends by category to assist product selection decision-making; product data can be viewed together with price ranges and sales trends to judge category popularity and entry timing.
Live Stream & Video Analysis
Provides ranking data for metrics such as live stream popularity, product promotion heat, peak viewer count, and video likes, shares, and comments; after a live stream ends, you can review the performance data of key sessions to analyze product selection and copy effectiveness.
Chan Guanjia Live Operation Management
Officially stated to enable real-time tracking of traffic placement, product analysis and industry comparison, support playback and review of screen recordings, and provide AI scheduling and team performance management.
Chanquanquan & Chanxuan
Targeted at brand influencer marketing growth and influencer product selection for monetization scenarios respectively; these two products are displayed separately on the official website and can be used in conjunction with the platform's data capabilities.
Chan Jing Customer Acquisition for Content
Officially described as an AI-driven engine for acquiring customers through viral content, it is used for content creation and customer acquisition.
How to use Chan Mama
- The sales and popularity figures displayed on the platform are mostly estimated ranges, intended for comparative analysis.
- They are not recommended to be directly used as a basis for settlement or account reconciliation.
- When screening influencers, take their fan demographics, recent content preferences and historical product categories for live streaming sales into account, and avoid only looking at their follower count.
- For live broadcast review, it is recommended to set a fixed rhythm, record the traffic structure and conversion nodes of key live sessions, and form a team method.
- Regarding the collection of compliance and the use of commercial data, when citing ranking data externally, the methodology and time period should be stated.
- The core difference between business data platforms lies in the breadth of data coverage and the timeliness of updates.
- When selecting a platform, it is recommended to first conduct a round of verification in the industry you are familiar with: compare whether the data provided by the platform is consistent with your own factual basis, and then decide whether to make a long-term purchase.
Traffic & popularity
Data month Sep 2026
Chan Mama receives about 155.5K visits per month and ranks #158,535 worldwide.
Monthly visits
12 monthsTraffic sources
- Direct69.2%
- Search23.2%
- Referrals7.1%
- Social0.3%
- Display ads0.1%
Top countries
- China93.2%
- Singapore2.3%
- United States1.0%
- Taiwan, China0.8%
- Hong Kong, China0.6%
Estimated from third-party traffic data.
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