CHAI
AI character and story creation platform where users can build and share AI characters and storylines. The official claims it has reached an annual recurring revenue of 100 million US dollars and has independently developed multiple large models, targeting creators and players.
Updated: 2026-10-26
What is CHAI?
CHAI is an AI character and story platform. According to its official website, it has been building a consumer-grade platform since 2022, allowing users to create, share and experience their own AI characters and storylines. It has independently developed a series of large language models for social interaction, taking "engagement" as the core indicator to continuously optimize the stickiness and fun of conversations. It positions the platform as a consumer platform, emphasizing the user-co-created content ecosystem and community activity.
Who is it for?
- Creators who want to design their own character settings and share interactive scripts with friends, with low entry barriers and instant playability.
- Regular chat users who enjoy role-playing and interactive stories can treat AI as a theater and start a plot at any time.
- For tech observers interested in self-developed large language models and optimization of dialogue engagement, they can explore its technical roadmap and model evolution.
- Mobile users looking for a light entertainment-focused AI chat experience can open the app to chat anytime and kill their spare time.
- Amateur creators who want to create character IPs and build popularity in the community.
Key features
6Create Custom AI Characters
Users can create their own chat AI characters and share them with other community members, allowing everyone to act as authors and publishers.
Story Experience
Interactive storytelling centered around characters, with the platform emphasizing social interaction and user engagement to create more cohesive dialogues and drive plot progression.
Self-developed Models
The official website states that it has deployed multiple self-developed models ranging from 6B, 13B to 24B parameters, and continuously iterates and optimizes the dialogue experience.
Reinforcement Learning Optimization
Optimize dialogue experience and retention based on user signals through RLHF and reward models, aligning with real preferences and human-like nuances.
Computing Power Investment
The official stated that it has built a 1.4 Exaflop cluster and raised a total of over 55 million US dollars to support computing power and talent reserve.
First-mover Positioning
The official website states that it is one of the first consumer-grade AI platforms, predating some later entrants, and has accumulated a community and data.
How to use CHAI
- The character content shall be subject to the official community rules.
- When creating and interacting, pay attention to the platform's content boundaries and comply with the specifications to avoid restrictions.
- The disclosed ARR, financing and model parameters on the official website are all official statements.
- the actual information shall be subject to the real-time content on the official website and shall not be cited as a conclusion.
- Treat AI characters as tools for entertainment and creation.
- do not take the content of conversations as facts or professional advice, and use them rationally.
- Before creating an account or making a payment, check the current subscription and privacy policies on the official website, and clarify the billing methods and renewal terms.
- Pay attention to the rhythm of its model iterations.
- some features may change with version updates.
- Plan your usage based on the current platform instructions.
Traffic & popularity
Data month Sep 2026
CHAI receives about 1.4M visits per month and ranks #39,921 worldwide.
Monthly visits
12 monthsTraffic sources
- Direct54.6%
- Search26.7%
- Display ads7.1%
- Referrals6.4%
- Social3.1%
- Other2.0%
Top countries
- United States32.7%
- United Kingdom5.2%
- Australia3.9%
- India3.5%
- Vietnam2.7%
Estimated from third-party traffic data.
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