Brand24
Brand public opinion monitoring platform, officially claims to track brand mentions, sentiment and source distribution from sources such as social media, news, forums and podcasts, supports mentions in competitor comparison, real-time reminders and AI answers, with the full version starting at $199 per month after a 14-day free trial.
Updated: 2026-10-27
What is Brand24?
Brand24 is designed for teams that need to continuously monitor their brand and competitors' online presence. It aggregates mentions across social platforms, news, forums, videos, blogs, and podcasts, and provides dimensions such as sentiment, sources, reach, and competitor benchmarks, supporting response efforts alongside alerts and reports. The official team also emphasizes that the goal of such tools is to reduce repetitive work and free up people's time for more critical decision-making. The official team also emphasizes that the goal of such tools is to reduce repetitive work and free up people's time for more critical decision-making. If you need to integrate it into your official workflow, it is recommended to first confirm the features and pricing descriptions on the official website before deciding on the access method. The official team also emphasizes that the goal of such tools is to reduce repetitive work and free up people's time for more critical decision-making. If you need to integrate it into your official workflow, it is recommended to first confirm the features and pricing descriptions on the official website before deciding on the access method. If you plan to use it for a long time, it is advisable to refine your commonly used settings and prompt words into templates for team reuse.
Who is it for?
- Marketing and PR teams that want to track brand and product mentions across the entire internet.
- Growth managers who need to compare competitors' mentions and emotional changes.
- Digital marketers who focus on their brand's image in AI search and chat responses.
- Support teams responsible for crisis early warning and customer feedback handling.
- Individual users who want to first verify the effectiveness with a free trial before deciding to pay.
Key features
6Multi-source Monitoring
Officially covers social media platforms, news websites, local news, forums, video platforms, blogs, and podcasts.
Mentions & Sentiment
Provides the exact number of mentions, 30-day trends, positive and negative sentiment distribution, and source breakdown.
Competitor Benchmarking
Allows comparison of competing brands and calculation of share of voice.
AI Answer Monitoring
The official states that it can track the brand's mentions in the responses generated by ChatGPT, Claude, Gemini, and Perplexity.
Alerts and Reports
Real-time alerts, crisis management, custom reports, and team dashboards are supported.
Seamless Integration
The official introduction emphasizes that outputs can be integrated into subsequent collaboration or publishing workflows, reducing manual handling.
How to use Brand24
- 1First use the free brand mention tool to check the total volume, establish a baseline, and then decide whether to upgrade to the full version.
- 2Set up monitoring for competitors and keywords during the trial period to evaluate coverage and noise levels.
- 3Set up alerts for sudden drops in sentiment or abnormal mention volume to avoid manual monitoring.
- 4Use source breakdown to identify which channels truly drive discussions, then allocate response resources accordingly.
- 5Save key settings and prompts before use for easy reuse or rollback later.
Traffic & popularity
Data month Sep 2026
Brand24 receives about 765.7K visits per month and ranks #40,316 worldwide.
Monthly visits
12 monthsTraffic sources
- Search42.9%
- Direct41.8%
- Display ads6.5%
- Referrals2.6%
- Mail2.4%
- Other3.8%
Top countries
- Indonesia15.4%
- India11.6%
- United States9.0%
- Mexico8.8%
- Brazil4.8%
Estimated from third-party traffic data.
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