Shengyi Guanjia
Taobao officially launches merchants' AI operation tools, covering scenarios such as material generation, copywriting creation, competitive analysis and operation agency, helping Taobao and Tmall merchants reduce shooting and operation costs and consolidate operation experience into reusable AI capabilities.
Updated: 2026-10-26
What is Shengyi Guanjia?
Shengyi Guanjia is an AI operation tool officially launched by Taobao for merchants. It encapsulates the years of operation experience of Taobao and Tmall merchants accumulated by the platform and massive consumer data into directly callable materials, copywriting, analysis and agency capabilities. It addresses the most real pain points of small and medium-sized merchants: unable to afford models, unable to pay for commercial photography, insufficient capacity of art designers, and not knowing what prices competitors are actually offering. When merchants want to create images, write selling points, or analyze competitors, they first have to spend time on repetitive work. As a tool independently developed by the platform, it is more closely integrated with the store operation process, eliminating the need to additionally find and cooperate with external suppliers.
Who is it for?
- Small and medium-sized merchants on Taobao and Tmall, especially those in the women's clothing, apparel, and general merchandise categories with frequent new product launches and limited budgets.
- Teams that lack graphic designers or have only one graphic designer who is overwhelmed by material requests every day
- New merchants who want to test products through low-cost trial and error and are unwilling to invest high commercial shooting costs from the very beginning.
- Operations managers who need to establish unified product material and copy specifications for their teams.
Key features
5AI Material Generation
Generates marketing materials based on commercial shooting images and model photos, reducing the costs of on-site shooting and model hiring. It enables small and medium-sized merchants to achieve results close to those of high-end commercial shooting, and merchant feedback shows that it can significantly reduce the human input for models and graphic designers.
Copywriting
Generates titles, detailed descriptions and promotional copy based on product selling points, scenarios and target audiences, turning the repeated polishing of copy for new product launches into one-time generation and multiple fine-tunings.
Competitive Analysis
Leverages platform consumption data to gain insights into the market trends, selling points, and price ranges of similar products, helping merchants determine their position in the competitive landscape.
Business Operations Agent
Hand over daily business operations such as checking data, analyzing trends, and monitoring competitors to the AI agent, and focus human resources on decision-critical aspects such as product selection, pricing, and supply chain management.
New Launch Rhythm Support
For categories with frequent new launches, the tool can take over the batch production of materials and copy, shortening the waiting time from sample preparation to listing.
How to use Shengyi Guanjia
- 1Material generation should be based on the original materials shot by yourself; the more stable the quality of the input images, the closer the output will be to the brand tone.
- 2The generated copy must be manually checked for selling point parameters and compliant expressions to avoid descriptions inconsistent with the actual products.
- 3Use competitive analysis as a reference coordinate rather than a conclusion; the final product selection and pricing should still be combined with your own supply chain capabilities.
- 4Treat it as a business assistant rather than an operational substitute; manual review is still required for important decisions regarding prices, inventory, and after-sales service.
- 5It is recommended to first run through the process with a single category, and then expand to the production of full-store materials after getting familiar with it.
- 6For AI face-swapping functions, confirm the platform rules and compliance boundaries in advance to avoid improper display judgments.
Traffic & popularity
Data month Sep 2026
Shengyi Guanjia receives about 170.3K visits per month.
Monthly visits
12 monthsTraffic sources
- Direct56.5%
- Referrals34.0%
- Search8.1%
- Display ads1.4%
Top countries
- China98.4%
- Hong Kong, China1.4%
- Singapore0.1%
- Japan0.1%
Estimated from third-party traffic data.
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